Our company DNA
In 2017, Barco changed its mission statement and updated its strategy in order to better meet the needs of today’s tech-driven world. Our new mission statement and strategy now both include a commitment to outcomes. That commitment is intertwined with a zeal for innovation – a characteristic that has been shaping Barco since its earliest days – and a strong focus on performance. In addition, we resolutely chose to go for sustainable impact in everything we do. That's the Barco DNA that we are embracing.