Stepping up our strategy, with a focus on ‘expansion’
In 2017, we introduced a new strategy to guide us in pursuing our mission to ‘enable bright outcomes’. Built around four strategic pillars, it aims to maximize our business opportunities across three time horizons, in three ‘chapters’. In 2019, we took the Barco strategy to the next level: after three years of hard work to boost our performance, our strategy is now fully geared towards growth. Step by step, we are evolving towards an organization that truly focuses on enabling bright outcomes.